IBM unveiled a significant upgrade to its Web site earlier this month. There were many folks who drove this successful launch and we’re all pretty proud of the result.
Visitors can now:
- Add a given page to their interest areas based on the subject or topic indicated in the meta tags. For example, by clicking Add to My Interests.
- Navigate based on those interests and country/language preference.
- Sign in anywhere and share content with others via “E-mail this page” links always available in the masthead and footer.
- Save time with forms that are pre-filled with information from their profiles when logged in.
This system design enables customization to be plugged in regardless of the underlying hosting infrastructure of the existing Web site.
The services-oriented architecture was probably the most fundamentally different part of this Web application from others I’ve been involved with and I’m pretty excited about applying that pattern in future projects now that I’ve seen the value of a real world implementation.